THE LOCK IN

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April 2022
Uncertainty
It’s now hard to imagine a world where we were blissfully unaware of COVID 19. However we can reflect on the positives that has come with it...
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Emma Dugmore
Strategy is bullshit.
We run a training programme at The Mix for our whole team. This week we ran a session called ‘Strategy Is Bullshit’. The purpose of this, is that as we…
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Tash Walker
The Human Side Of Insights In Action
Has the Prosecco man called for the last time?
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Helen Fleming
The great resignation: everyone's talking about it, but why is nobody embracing the elephant in the room?
it’s time to address the roots of the issue.
 • 
Jamal Malik
March 2022
How to write an insight.
Has there ever been a word in marketing more over-used and less understood?
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Tash Walker
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Brands are a little like people. We all have our quirks and can lose our way which prompts reflection and readjustments to get back on track. And the…
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Helen Fleming
February 2022
Never have so many fences been so firmly sat on
Might sound like a semantic but it literally amazes me that in the 21st century, market research continues to be obsessed with presenting every possible…
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Tash Walker
Attention Please
We are living in an arms race, an unwinnable war producing the most enormous amount of horseshit the world has ever seen. And the real victims in all of…
 • 
Tash Walker
WHEN THE MEDIUM CONTROLS THE MESSAGE.
When you manage to cause people to literally stop in the street, this is something to stand up and take note of.
 • 
Tash Walker
Japanese Knotweed
Like Japanese Knotweed, 'content' should come with its own health warning.
 • 
Tash Walker
Welcome to THE LOCK IN
A monthly journal from The Mix
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The Mix
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