THE LOCK IN

Home
Cultural Insights
Diverse Voices
Divergent Thinking
Archive
About
Masculinity in flux: why rushing the conversation is not the answer
People are rushing to show their 'insights' on the hot topic of masculinity, but The Mix Global is looking for brands who want to take a more measured…
 • 
Anna McKie
Is this the end of flavour?
The Mix Global's Tash Walker looks at the power and pitfalls of 'fantasy flavours'
 • 
Tash Walker

August 2024

Edible Escapism: from TikTok to supermarket shelves
The Heinz and Absolut Vodka collaboration is a lesson in getting under the skin of Edible Escapism
 • 
Anna McKie

July 2024

June 2024

The rise of Edible Escapism
How Gen Z are using food as a form of escapism and expression - and why it matters for brands
 • 
Anna McKie

May 2024

Gen Well: how Gen Z can help us get real about women's health
As Gen Z continues to prioritise health and wellness, it’s the perfect opportunity to finally put women’s health at the forefront
 • 
Betul Arik
Highlights from the MRS Equality Summit
Last week the Market Research Society hosted its second annual Equality Summit.
 • 
Anna McKie
 and 
Diba Jedo
Curl Communities: a photo essay
A journey of accepting identity
 • 
Diba Jedo

April 2024

Into the arena: how women are staking their claim in Brazilian sports
The legacy of a decree against women's sports still hangs over Brazil, but as Amy Wolstenholme found out on her MixSafari sabbatical, there are many…
Are attitudes towards ageing and beauty finally changing?
This year’s Paris Fashion Week was awash with beautiful and cutting-edge designs, as ever, but there was also a notable addition to the catwalk in…
 • 
The Mix
 and 
Anna McKie
Out of our comfort zone: embracing the new sabbatical
At The Mix, we value curiosity.
 • 
The Mix
© 2024 The Mix
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture