Welcome to THE LOCK IN

A journal from The Mix.

The Mix was founded to challenge the role of research in the context of marketing – to make people sit up and listen to normal people when it comes to making big commercial decisions.

In the streets, the sitting rooms and kitchen tables across the American midwest, in Aberdeen, Lagos, Kyoto, Melbourne or Turin. We are your eyes and ears to places
and people you’ve not thought about before.

Hooked on the friction and the crackle when we all learn something new and unexpected.

When the data, trends and the people all say ‘we’re saying the same thing’.

Since 2012 The Mix has been combining the best of quant, qual, strategy and creative. We’ve consciously built a team that includes under-heard voices and experiences. Because If you want to learn something new, start talking to the people who aren’t listened to.

Diverse voices.
Technicolour world.
Rich in culture.

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A journal from The Mix. Big picture thinking from tiny beautiful details.


A global market research agency for people who want to create something we've never seen before. https://themixglobal.com
Senior Editorial Consultant at The Mix
Jocel Macaraeg, Junior Creative. Working on both digital and analogue projects, Jocel is enjoying seeing her ideas become reality. On Fridays, you’ll normally find Jocel searching for coffee and cake in a randomly chosen northern market town.
Tash Walker, Partner and Founder of The Mix Global - research agency extraordinaire
Emma Dugmore, Senior Project Manager. Emma enjoys owning the process of running projects and understanding what makes each project come alive and deliver beyond what the client imagined was possible.