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A journal from The Mix. Big picture thinking from tiny beautiful details.
Launched 6 months ago
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Uncertainty
It’s now hard to imagine a world where we were blissfully unaware of COVID 19. However we can reflect on the positives that has come with it...
Emma Dugmore
Apr 19
Strategy is bullshit.
We run a training programme at The Mix for our whole team. This week we ran a session called ‘Strategy Is Bullshit’. The purpose of this, is that as we help our strategists develop that they avoid the worst traps that you can fall into...
Tash Walker
Apr 13
Challenge & Fear
After a decade with The Mix, Partner & Creative Director Stephen Duffy reflects on his rich experiences and bids farewell to the agency.
The Mix
May 26
The Human Side Of Insights In Action
Has the Prosecco man called for the last time?
Helen Fleming
Apr 11
Most popular
How to write an insight.
Tash Walker
1
The great resignation: everyone's talking about it, but why is nobody embracing the elephant in the room?
Jamal Malik
1
Strategy is bullshit.
Tash Walker
The Human Side Of Insights In Action
Helen Fleming
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Helen Fleming
Uncertainty
Emma Dugmore
See all popular
New
The great resignation: everyone's talking about it, but why is nobody embracing the elephant in the room?
it’s time to address the roots of the issue.
Jamal Malik
Apr 4
1
How to write an insight.
Has there ever been a word in marketing more over-used and less understood?
Tash Walker
Mar 30
1
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Brands are a little like people. We all have our quirks and can lose our way which prompts reflection and readjustments to get back on track. And the…
Helen Fleming
Mar 24
Never have so many fences been so firmly sat on
Might sound like a semantic but it literally amazes me that in the 21st century, market research continues to be obsessed with presenting every possible…
Tash Walker
Feb 17
Attention Please
We are living in an arms race, an unwinnable war producing the most enormous amount of horseshit the world has ever seen. And the real victims in all of…
Tash Walker
Feb 17
WHEN THE MEDIUM CONTROLS THE MESSAGE.
When you manage to cause people to literally stop in the street, this is something to stand up and take note of.
Tash Walker
Feb 17
Japanese Knotweed
Like Japanese Knotweed, 'content' should come with its own health warning.
Tash Walker
Feb 17
Welcome to THE LOCK IN
A monthly journal from The Mix
The Mix
Feb 17
See all
Most popular
How to write an insight.
Tash Walker
1
The great resignation: everyone's talking about it, but why is nobody embracing the elephant in the room?
Jamal Malik
1
Strategy is bullshit.
Tash Walker
The Human Side Of Insights In Action
Helen Fleming
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Helen Fleming
Uncertainty
Emma Dugmore
See all popular
THE LOCK IN
A journal from The Mix. Big picture thinking from tiny beautiful details.
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THE LOCK IN
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