THE LOCK IN

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It’s now hard to imagine a world where we were blissfully unaware of COVID 19. However we can reflect on the positives that has come with it...
Emma Dugmore
We run a training programme at The Mix for our whole team. This week we ran a session called ‘Strategy Is Bullshit’. The purpose of this, is that as we help our strategists develop that they avoid the worst traps that you can fall into...
Tash Walker
After a decade with The Mix, Partner & Creative Director Stephen Duffy reflects on his rich experiences and bids farewell to the agency.
The Mix
Has the Prosecco man called for the last time?
Helen Fleming

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it’s time to address the roots of the issue.
Jamal Malik
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Has there ever been a word in marketing more over-used and less understood?
Tash Walker
1
Brands are a little like people. We all have our quirks and can lose our way which prompts reflection and readjustments to get back on track. And the…
Helen Fleming
Might sound like a semantic but it literally amazes me that in the 21st century, market research continues to be obsessed with presenting every possible…
Tash Walker
We are living in an arms race, an unwinnable war producing the most enormous amount of horseshit the world has ever seen. And the real victims in all of…
Tash Walker
When you manage to cause people to literally stop in the street, this is something to stand up and take note of.
Tash Walker
Like Japanese Knotweed, 'content' should come with its own health warning.
Tash Walker
A monthly journal from The Mix
The Mix
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THE LOCK IN

A journal from The Mix. Big picture thinking from tiny beautiful details.

THE LOCK IN

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