THE LOCK IN

Home
Podcast
The Feed
Archive
About
Into the arena: how women are staking their claim in Brazilian sports
The legacy of a decree against women's sports still hangs over Brazil, but as Amy Wolstenholme found out on her MixSafari sabbatical, there are many…
Are attitudes towards ageing and beauty finally changing?
This year’s Paris Fashion Week was awash with beautiful and cutting-edge designs, as ever, but there was also a notable addition to the catwalk in…
 • 
The Mix
Out of our comfort zone: embracing the new sabbatical
At The Mix, we value curiosity. It makes us great researchers and better strategists. This is why we created the MixSafari programme. It’s our version…
 • 
The Mix
Keep on playing: teenage girls and sport
Too many girls are dropping out of sport during their teenage years. For its Small Fields Report, The Mix spoke to teenage girls to understand their…
 • 
The Mix

March 2024

The Mix Inspiration: The Greatest Night in Pop
Maria Ferrés, partner and global head of operations, shares what a Netflix documentary about the creation of a hit charity single can teach us about…
Beyond treating: what's worth paying more for?
What are we getting wrong about premiumisation? The Mix busts some myths
 • 
The Mix
Behind the headlines: exploring Gen Alpha’s fascination with skincare
Do we really need to panic about tweens having a beauty routine? The Mix has dug deeper into Gen Alpha's skincare motivations
 • 
The Mix

January 2024

May 2022

April 2022

Uncertainty
It’s now hard to imagine a world where we were blissfully unaware of COVID 19. However we can reflect on the positives that has come with it...
 • 
Emma Dugmore
Strategy is bullshit
We run a training programme at The Mix for our whole team. This week we ran a session called ‘Strategy Is Bullshit’. The purpose of this, is that as we…
 • 
Tash Walker
The Human Side Of Insights In Action
Has the Prosecco man called for the last time?
 • 
Helen Fleming
© 2024 The Mix
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great culture