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The Brazilian women fighting the legacy of a law banning them from sport. Plus: how to write an insight

May 07, 2024

Into the arena: how women are staking their claim in Brazilian sports

Apr 25

The legacy of a decree against women's sports still hangs over Brazil, but as Amy Wolstenholme found out on her MixSafari sabbatical, there are many driving change across the country.

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The Feed

Are attitudes towards ageing and beauty finally changing?

The Mix

Apr 22

Are attitudes towards ageing and beauty finally changing?

This year’s Paris Fashion Week was awash with beautiful and cutting-edge designs, as ever, but there was also a notable addition to the catwalk in February 2024: the amount of silver-haired models and front-row attendees. “Beauty has no age, beauty has no boundaries, this was a moment,” according to Olivier Rousteing, creative director at Balmain, who f…

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Out of our comfort zone: embracing the new sabbatical

The Mix

Apr 10

Out of our comfort zone: embracing the new sabbatical

At The Mix, we value curiosity. It makes us great researchers and better strategists. This is why we created the MixSafari programme. It’s our version of the sabbatical. MixSafari offers employees with three or more years of experience the chance to undertake self-designed research projects wherever they want around the world. The programme is fully spo…

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From the archive:

The Feed

How to write an insight.

Tash Walker

March 30, 2022

Has there ever been a word in marketing more over-used and less understood?

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THE LOCK IN

Into the arena: how women are staking their claim in Brazilian sports

Are attitudes towards ageing and beauty finally changing?

Out of our comfort zone: embracing the new sabbatical

How to write an insight.

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