Beyond the bar: how non-alc drinks can redefine social spaces
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When Atsushi Katsuki, CEO of Asahi, admitted that the brand had been “producing non-alcoholic beverages from the point of view of alcohol drinkers,” it marked a turning point for the entire industry.
Beyond the bar: how non-alc drinks can redefine social spaces
Beyond the bar: how non-alc drinks can…
Beyond the bar: how non-alc drinks can redefine social spaces
When Atsushi Katsuki, CEO of Asahi, admitted that the brand had been “producing non-alcoholic beverages from the point of view of alcohol drinkers,” it marked a turning point for the entire industry.