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Featuring: how do you really make a good brand collab? Weighing up the right researcher for the job, and we start our sustainability series
Worth changing for: a photo essay
We’ve been on a journey – literally and metaphorically – to understand what drives people to be, but also what prevents them from being, more environmentally conscious in their day-to-day lives.
Who’s really right for the job when it comes to research?
Ethnography, digital or in-person, is integral to our work at The Mix - and it’s without a doubt my favourite part of the job. It’s a privilege to be privy to other people’s lives.
Making magic: what makes a good brand collaboration?
Brand collabs have been on the rise for the past few years, and 2024 has been no different. From autumn’s exciting new fashion pairings, such as Gap x Cult Gaia and the already-sold-out M&S x Bella Freud line, to the Wicked film’s collaborations with everyone from Starbucks to Pernod Ricard, brand collaborations are inescapable.
What we learnt at the MRS Pride Show Up! Summit
Last week, some of our team attended the annual MRS Pride Show Up! Summit, which focused on conversations and creative work that centre the diverse lived experiences of LGBTQ+ communities. As a Black queer woman, hearing the vulnerability and dedication spoken across the panels made me feel seen - but it also motivated me to strive for more inclusion in…