Inspiration for your next meeting: our latest newsletter
Featuring: How non-alc can redefine social spaces, Masculinity in Flux, The End of Flavour, and more
Edible Escapism: from TikTok to supermarket shelves
In July, Absolut Vodka and Heinz announced they were bringing back last year’s viral collaboration, their Tomato Vodka Pasta Sauce.
The new collectives transforming sports for communities of colour
In the past few years, there has been a wave of communities that have sprung up to provide safe - and fun - spaces for a group who have been notoriously underrepresented in sports and fitness: those from ethnic minority backgrounds.
Is this the end of flavour?
Growing up, being a feminist meant rejecting heavily gendered narratives such as ‘girls wear pink and like Barbies’.
Beyond the bar: how non-alc drinks can redefine social spaces
When Atsushi Katsuki, CEO of Asahi, admitted that the brand had been “producing non-alcoholic beverages from the point of view of alcohol drinkers,” it marked a turning point for the entire industry. It’s high time drinks brands recognise and cater to non-drinkers on their own terms.
Masculinity in flux: why rushing the conversation is not the answer
Masculinity is under the microscope. Everyone is rushing to provide their take, to show they’ve got insight, to show that everyone else has missed something, that they’ve got the answers to dissolve “toxic masculinity”.