Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
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Brands are a little like people. We all have our quirks and can lose our way which prompts reflection and readjustments to get back on track. And the brands I admire are the brands who veer off course and then come back stronger. As a strategist I love looking at problems to solve and a brand which has lost its way is the ultimate challenge. For me, what is interesting in these brands, is looking at the insights which drive the strategy step-change and then seeing how this translates into creative and media partnerships to bring the strategy to life.
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Insight, strategy and creativity: the key…
Insight, strategy and creativity: the key ingredients for Cadbury’s brand revival.
Brands are a little like people. We all have our quirks and can lose our way which prompts reflection and readjustments to get back on track. And the brands I admire are the brands who veer off course and then come back stronger. As a strategist I love looking at problems to solve and a brand which has lost its way is the ultimate challenge. For me, what is interesting in these brands, is looking at the insights which drive the strategy step-change and then seeing how this translates into creative and media partnerships to bring the strategy to life.