<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[THE LOCK IN: Newsletters]]></title><description><![CDATA[Monthly newsletters from The Lock In]]></description><link>https://lockin.themixglobal.com/s/newsletters</link><image><url>https://substackcdn.com/image/fetch/$s_!w2Pq!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8123ab67-6600-490d-b934-8b7e3b4fcc3f_1024x1024.png</url><title>THE LOCK IN: Newsletters</title><link>https://lockin.themixglobal.com/s/newsletters</link></image><generator>Substack</generator><lastBuildDate>Tue, 14 Apr 2026 08:57:31 GMT</lastBuildDate><atom:link href="https://lockin.themixglobal.com/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[The Mix]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[lockin@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[lockin@substack.com]]></itunes:email><itunes:name><![CDATA[The Mix]]></itunes:name></itunes:owner><itunes:author><![CDATA[The Mix]]></itunes:author><googleplay:owner><![CDATA[lockin@substack.com]]></googleplay:owner><googleplay:email><![CDATA[lockin@substack.com]]></googleplay:email><googleplay:author><![CDATA[The Mix]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[Inspiration in your inbox: our monthly newsletter ]]></title><description><![CDATA[Featuring: how do you really make a good brand collab? Weighing up the right researcher for the job, and we start our sustainability series]]></description><link>https://lockin.themixglobal.com/p/inspiration-in-your-inbox-our-monthly</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/inspiration-in-your-inbox-our-monthly</guid><dc:creator><![CDATA[The Mix]]></dc:creator><pubDate>Tue, 19 Nov 2024 13:50:59 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F70e0affe-dc25-47ef-8d54-5925356407be_400x400.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;bb211b3d-7c3e-4703-be3c-9f81651e522c&quot;,&quot;caption&quot;:&quot;We&#8217;ve been on a journey &#8211; literally and metaphorically &#8211; to understand what drives people to be, but also what prevents them from being, more environmentally conscious in their day-to-day lives.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Worth changing for: a photo essay&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:281655286,&quot;name&quot;:&quot;Monica Kolesnik&quot;,&quot;bio&quot;:&quot;Lead Project Manager at The Mix Global&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6c0d8a41-5532-4d0d-9add-ce551f5532aa_144x144.png&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null},{&quot;id&quot;:281655325,&quot;name&quot;:&quot;Lauren Clark&quot;,&quot;bio&quot;:&quot;Senior Strategist at The Mix Global&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/09483fca-f6fd-43a5-beef-a0b131f98b13_144x144.png&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-10-31T16:55:51.001Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc74cfa44-9491-40bc-8c21-092800f8a7cc_1456x1048.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/worth-changing-for-sustainability-photo-essay&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150931239,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;aa399b8f-1abe-4bed-8ac4-d70cdf9c438b&quot;,&quot;caption&quot;:&quot;Ethnography, digital or in-person, is integral to our work at The Mix - and it&#8217;s without a doubt my favourite part of the job. It&#8217;s a privilege to be privy to other people&#8217;s lives.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Who&#8217;s really right for the job when it comes to research?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:280322130,&quot;name&quot;:&quot;Jasmine Lo&quot;,&quot;bio&quot;:&quot;Strategist at The Mix Global&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F74163810-c7ca-48f8-bf8b-2e35e5e3168b_144x144.png&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-11-18T15:42:14.026Z&quot;,&quot;cover_image&quot;:&quot;https://images.unsplash.com/photo-1600041967514-701d405228c6?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMjd8fGhhbmQlMjB1cHxlbnwwfHx8fDE3MzE1MTE4MDd8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/whos-really-right-for-the-job-when&quot;,&quot;section_name&quot;:&quot;Divergent Thinking&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:151598650,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;2402658b-910d-446d-ad72-c3837aad7d03&quot;,&quot;caption&quot;:&quot;Brand collabs have been on the rise for the past few years, and 2024 has been no different. From autumn&#8217;s exciting new fashion pairings, such as Gap x Cult Gaia and the already-sold-out M&amp;S x Bella Freud line, to the Wicked film&#8217;s collaborations with everyone from Starbucks to Pernod Ricard, brand collaborations are inescapable.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Making magic: what makes a good brand collaboration? &quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:212680673,&quot;name&quot;:&quot;Anna McKie&quot;,&quot;bio&quot;:&quot;Senior Editorial Consultant at The Mix&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F56b6cf03-a2df-4a43-b894-1329da3ba0e0_144x144.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-10-28T12:09:01.819Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7835e4af-671d-4f9c-a029-f74f7f44fc83_1000x788.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/what-makes-a-good-brand-collaboration&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150834825,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;3166f818-0c2a-413c-924c-9c93632e2080&quot;,&quot;caption&quot;:&quot;Last week, some of our team attended the annual MRS Pride Show Up! Summit, which focused on conversations and creative work that centre the diverse lived experiences of LGBTQ+ communities. As a Black queer woman, hearing the vulnerability and dedication spoken across the panels made me feel seen - but it also motivated me to strive for more inclusion in&#8230;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;What we learnt at the MRS Pride Show Up! Summit&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:232382469,&quot;name&quot;:&quot;Rachel Ayeh-Datey&quot;,&quot;bio&quot;:&quot;Creative writer, lead researcher at The Mix &amp; consultant with over seven years experience in advertising &amp; market research.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/01c328cf-91a6-4996-b491-6903c915b607_1600x1600.png&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://rachelayehdatey.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://rachelayehdatey.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Rachel Ayeh-Datey&quot;,&quot;primaryPublicationId&quot;:2781413}],&quot;post_date&quot;:&quot;2024-10-17T11:02:06.128Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd3bf1122-c0c9-4f3b-a385-86d4c274ad9d_2000x860.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/learnings-market-research-lgbtq-pride-show&quot;,&quot;section_name&quot;:&quot;Diverse Voices&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150301092,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[Need inspiration for your next meeting? Try our latest newsletter]]></title><description><![CDATA[Featuring: the failure of luxury for all; why are dupes cool now; and more]]></description><link>https://lockin.themixglobal.com/p/need-inspiration-for-your-next-meeting</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/need-inspiration-for-your-next-meeting</guid><pubDate>Thu, 10 Oct 2024 16:04:31 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F70e0affe-dc25-47ef-8d54-5925356407be_400x400.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4cf15023-3089-4e6c-ba28-9e6d23f6e619&quot;,&quot;caption&quot;:&quot;We live in an era where luxury isn&#8217;t confined to the elite anymore. Brands have stretched their allure into realms previously untouched, tempting the so-called &#8220;aspirational consumers&#8221;&#8212;ordinary people who occasionally dive into the luxe world.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Libert&#233;, fraternit&#233;, luxurit&#233;: the failed rise of luxury for all&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:85665585,&quot;name&quot;:&quot;Andres Villa&quot;,&quot;bio&quot;:null,&quot;photo_url&quot;:null,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-09-19T13:31:04.128Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc47f758-2e08-48df-9c38-14ceb0f42a24_1783x952.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/liberte-fraternite-luxurite-the-failed&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149092829,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;fbacfc1c-72ac-4ab6-bdb5-e1c8e44ef8f5&quot;,&quot;caption&quot;:&quot;It took a while for the world to respect, honor, and truly grasp the wonders of a curly head of hair&#8212;especially Black women&#8217;s hair. It also took time for many of us to embrace it ourselves. And while everyone is on different stages of our journey, one thing&#8217;s for certain: women in sports are making their mark, whether the world is ready or not.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Hair, style, and victory: the women challenging traditional beauty narratives&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:195775382,&quot;name&quot;:&quot;Monique Williams&quot;,&quot;bio&quot;:&quot;Senior strategist and researcher with an insatiable curiosity for understanding why we do the things we do. &quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/c1651a6d-0e76-464c-937c-c2cd6ee78742_4160x6240.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://monique495.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://monique495.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Monique Williams&quot;,&quot;primaryPublicationId&quot;:2267027}],&quot;post_date&quot;:&quot;2024-10-09T10:06:40.369Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fefd9ed73-2e84-4da7-8941-e643c54116c4_1600x905.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/hair-style-victory-women-in-sport&quot;,&quot;section_name&quot;:&quot;Diverse Voices&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:150001515,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1e02fa08-0fcc-4162-8b99-b02495d7feb8&quot;,&quot;caption&quot;:&quot;Here at The Mix, we recently undertook our Curl Communities project, exploring the diverse experiences of women with curly hair.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Curls in focus: how photo essays can elevate research&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:148762733,&quot;name&quot;:&quot;Diba Jedo&quot;,&quot;bio&quot;:&quot;Strategist at The Mix&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd75f1090-76bf-4899-9caf-24fd01b969dc_4160x4160.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://dibajedo.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://dibajedo.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Diba Jedo&quot;,&quot;primaryPublicationId&quot;:2648037}],&quot;post_date&quot;:&quot;2024-09-26T14:53:41.626Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F7b6d924b-3047-4499-b6e1-96bd6b4a1c35_3388x2259.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/curly-hair-photo-essays-research&quot;,&quot;section_name&quot;:&quot;Divergent Thinking&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149440865,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;17898857-9700-49e9-8430-27289be67321&quot;,&quot;caption&quot;:&quot;A few weeks ago, I went to a gig. It was great: an evening of chill vibes from The Teskey Brothers.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Dupes on the rise: sticking it to The Man one product at a time&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:85048149,&quot;name&quot;:&quot;Tash Walker&quot;,&quot;bio&quot;:&quot;Tash Walker, Partner and Founder of The Mix Global - research agency extraordinaire&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/3e9a63f1-fcfe-421f-893d-7aeea33202df_678x493.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-09-25T15:52:17.262Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe1b14663-d1bc-4c78-b8f2-a01ad9452548_808x450.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/dupes-on-the-rise-sticking-it-to&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:149396909,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[Inspiration for your next meeting: our latest newsletter]]></title><description><![CDATA[Featuring: How non-alc can redefine social spaces, Masculinity in Flux, The End of Flavour, and more]]></description><link>https://lockin.themixglobal.com/p/inspiration-for-your-next-meeting</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/inspiration-for-your-next-meeting</guid><pubDate>Thu, 05 Sep 2024 16:20:13 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F70e0affe-dc25-47ef-8d54-5925356407be_400x400.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4c7b5421-8cd5-4a38-b152-f559991c2c5e&quot;,&quot;caption&quot;:&quot;In July, Absolut Vodka and Heinz announced they were bringing back last year&#8217;s viral collaboration, their Tomato Vodka Pasta Sauce.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Edible Escapism: from TikTok to supermarket shelves&quot;,&quot;publishedBylines&quot;:[],&quot;post_date&quot;:&quot;2024-08-22T10:27:00.820Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F396c8849-e226-4817-b3c6-9aab206bd8f5_1216x904.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/edible-escapism-vodka-pasta-tiktok-supermarket&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:147930414,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p></p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;4f3c05e1-d05e-4707-8d7c-b7015c354d2e&quot;,&quot;caption&quot;:&quot;In the past few years, there has been a wave of communities that have sprung up to provide safe - and fun - spaces for a group who have been notoriously underrepresented in sports and fitness: those from ethnic minority backgrounds.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The new collectives transforming sports for communities of colour&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:232382469,&quot;name&quot;:&quot;Rachel Ayeh-Datey&quot;,&quot;bio&quot;:&quot;Creative writer, lead researcher at The Mix &amp; consultant with over seven years experience in advertising &amp; market research.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/8946c616-bfc5-49a0-934d-5b8cb2092d00_144x144.png&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://rachelayehdatey.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://rachelayehdatey.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Rachel Ayeh-Datey&quot;,&quot;primaryPublicationId&quot;:2781413}],&quot;post_date&quot;:&quot;2024-07-15T13:50:14.046Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffc086935-f586-4931-9608-c444510e33bd_1550x1058.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/new-sports-communities-people-colour&quot;,&quot;section_name&quot;:&quot;Diverse Voices&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:145065554,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;1026b6bb-635f-4898-84e7-2c7670cc6b04&quot;,&quot;caption&quot;:&quot;Growing up, being a feminist meant rejecting heavily gendered narratives such as &#8216;girls wear pink and like Barbies&#8217;.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Is this the end of flavour?&quot;,&quot;publishedBylines&quot;:[],&quot;post_date&quot;:&quot;2024-09-02T09:57:28.522Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcb698e2e-c8d4-4f39-901d-2f2fc79a5d1b_1488x839.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/is-this-the-end-of-flavour&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:148257813,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;f8508550-29ff-4602-a61b-2c72231e605a&quot;,&quot;caption&quot;:&quot;When Atsushi Katsuki, CEO of Asahi, admitted that the brand had been &#8220;producing non-alcoholic beverages from the point of view of alcohol drinkers,&#8221; it marked a turning point for the entire industry. It&#8217;s high time drinks brands recognise and cater to non-drinkers on their own terms.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Beyond the bar: how non-alc drinks can redefine social spaces&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:20891053,&quot;name&quot;:&quot;Will Soer&quot;,&quot;bio&quot;:&quot;Will is the organiser of Out Of Body Pop, a playful &amp; therapeutic, neuro-inclusive music event series in London. He also works as a qualitative researcher, exploring everything from food culture to AI.&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/89b173c2-78b4-46ee-876a-c3e13e72c261_1537x2048.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-07-25T13:23:23.895Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F982a4758-3616-4fdf-9b5d-3d7aad80e647_1920x1280.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/beyond-the-bar-how-non-alc-drinks&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:146922258,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><p></p><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;578f8b12-f5a0-4244-9edf-38b1bed418ac&quot;,&quot;caption&quot;:&quot;Masculinity is under the microscope. Everyone is rushing to provide their take, to show they&#8217;ve got insight, to show that everyone else has missed something, that they&#8217;ve got the answers to dissolve &#8220;toxic masculinity&#8221;.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Masculinity in flux: why rushing the conversation is not the answer&quot;,&quot;publishedBylines&quot;:[],&quot;post_date&quot;:&quot;2024-09-03T09:26:15.208Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F2e4b498d-9357-4d45-ac30-f9a7fb49e8fe_778x422.png&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/masculinity-in-flux-why-rushing-the&quot;,&quot;section_name&quot;:&quot;Cultural Insights&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:148228434,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[The Lock In monthly newsletter]]></title><description><![CDATA[Featuring: the rise of Edible Escapism; our photo essay shining a light on often overlooked curly hair journeys. Plus, highlights from the MRS Equality Summit]]></description><link>https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter-eaf</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter-eaf</guid><pubDate>Tue, 11 Jun 2024 09:02:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;f2d587e2-097f-4074-8f5c-8656f9663298&quot;,&quot;caption&quot;:&quot;A bite of a croissant can whisk the eater away to the streets of Paris, the sip of a margarita to a beach in Mexico, the smell of a perfectly cooked biriyani to the bustling streets of Mumbai. 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Social media is awash with images of the lat&#8230;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;The rise of Edible Escapism&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:212680673,&quot;name&quot;:&quot;Anna McKie&quot;,&quot;bio&quot;:&quot;Senior Editorial Consultant at The Mix&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F56b6cf03-a2df-4a43-b894-1329da3ba0e0_144x144.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-06-11T08:54:58.968Z&quot;,&quot;cover_image&quot;:&quot;https://images.unsplash.com/photo-1555243896-c709bfa0b564?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw1MHx8d2hvbGUlMjBmb29kfGVufDB8fHx8MTcxODAzNDAzMHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/the-rise-edible-escapism-food-gen-z&quot;,&quot;section_name&quot;:&quot;Future Proof&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:145502514,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;27c01dfb-499b-423a-a061-c4f6682fb871&quot;,&quot;caption&quot;:&quot;I first started straightening my hair when I began high school. Before then, my hair had always been in one tight plait, with a pretty headband placed on top. That was my signature. When I was finally allowed to wear my hair down, I had no idea what to do with it. Straightening it became the obvious and only solution, and that way, my hair could finally&#8230;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Curl Communities: a photo essay&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:237090164,&quot;name&quot;:&quot;Diba Jedo&quot;,&quot;bio&quot;:null,&quot;photo_url&quot;:null,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-05-21T10:36:07.082Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Ffd68ab4b-96db-46e5-a721-1072f7d8cc2d_4334x5313.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/curl-communities-curly-hair-movement&quot;,&quot;section_name&quot;:&quot;Diverse Voices&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:144777741,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;a65c7111-8a3b-40e2-9068-3a0707b3e5ba&quot;,&quot;caption&quot;:&quot;Women's health has been overlooked and undermined for too long, leaving countless women frustrated, angry, and let down. Decades of exclusion from clinical trials and poor funding for female-specific research&#8212;like menstrual cycles and the menopause&#8212;have created glaring gaps in public knowledge.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Gen Well: how Gen Z can help us get real about women's health&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:239998836,&quot;name&quot;:&quot;Betul Arik&quot;,&quot;bio&quot;:null,&quot;photo_url&quot;:null,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-05-28T10:30:34.410Z&quot;,&quot;cover_image&quot;:&quot;https://images.unsplash.com/photo-1545153485-e3bf87d59682?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwyMHx8bWVuc3RydWFsfGVufDB8fHx8MTcxNjg4NjI4OXww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/gen-z-revolutionise-womens-health&quot;,&quot;section_name&quot;:&quot;Diverse Voices&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:145052034,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;dd1a770f-fbc1-40ae-acb8-c071a3dd4c13&quot;,&quot;caption&quot;:&quot;Last week the Market Research Society hosted its second annual Equality Summit. The day highlighted how much work there is to do in the industry towards diversity, equality, and inclusion: from the way research is done to who is doing and leading the research.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Highlights from the MRS Equality Summit&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:212680673,&quot;name&quot;:&quot;Anna McKie&quot;,&quot;bio&quot;:&quot;Senior Editorial Consultant at The Mix&quot;,&quot;photo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F56b6cf03-a2df-4a43-b894-1329da3ba0e0_144x144.png&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null},{&quot;id&quot;:148762733,&quot;name&quot;:&quot;Diba Jedo&quot;,&quot;bio&quot;:&quot;Analyst at The Mix&quot;,&quot;photo_url&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/d75f1090-76bf-4899-9caf-24fd01b969dc_4160x4160.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://dibajedo.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://dibajedo.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Diba Jedo&quot;,&quot;primaryPublicationId&quot;:2648037}],&quot;post_date&quot;:&quot;2024-05-23T16:56:40.823Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1551b12f-4683-48a1-914f-ad376b0efb85_2000x1126.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/highlights-from-the-mrs-equality&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:144916544,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[The Lock In monthly newsletter]]></title><description><![CDATA[The Brazilian women fighting the legacy of a law banning them from sport. Plus: how to write an insight]]></description><link>https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter-23e</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter-23e</guid><pubDate>Tue, 07 May 2024 07:30:41 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!w2Pq!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F8123ab67-6600-490d-b934-8b7e3b4fcc3f_1024x1024.png" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;a9e05638-d6e5-40c9-8754-ab727271ed7c&quot;,&quot;caption&quot;:&quot;The legacy of a decree against women's sports still hangs over Brazil, but as Amy Wolstenholme found out on her MixSafari sabbatical, there are many driving change across the country.&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Into the arena: how women are staking their claim in Brazilian sports&quot;,&quot;publishedBylines&quot;:[],&quot;post_date&quot;:&quot;2024-04-25T11:14:42.628Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fc96c4fb7-34a5-4219-a0c5-752fa89c8181_1600x1382.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/women-brazil-sport-football-change&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:143984562,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;58507fe6-8b94-402a-b54c-59c58537fe6d&quot;,&quot;caption&quot;:&quot;This year&#8217;s Paris Fashion Week was awash with beautiful and cutting-edge designs, as ever, but there was also a notable addition to the catwalk in February 2024: the amount of silver-haired models and front-row attendees. &#8220;Beauty has no age, beauty has no boundaries, this was a moment,&#8221; according to Olivier Rousteing, creative director at Balmain, who f&#8230;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Are attitudes towards ageing and beauty finally changing?&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:32958815,&quot;name&quot;:&quot;The Mix&quot;,&quot;bio&quot;:&quot;A global market research agency for people who want to create something we've never seen before.\nhttps://themixglobal.com&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/70e0affe-dc25-47ef-8d54-5925356407be_400x400.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-04-22T11:03:06.655Z&quot;,&quot;cover_image&quot;:&quot;https://images.unsplash.com/photo-1521837670401-2bd439d49e6d?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHw0NzR8fHNraW5jYXJlfGVufDB8fHx8MTcxMzIxMzQyOHww&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/silver-revolution-embracing-change&quot;,&quot;section_name&quot;:&quot;The Feed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:143614884,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;75ccb5ca-6558-4695-a07d-f91112c8fa69&quot;,&quot;caption&quot;:&quot;At The Mix, we value curiosity. It makes us great researchers and better strategists. This is why we created the MixSafari programme. It&#8217;s our version of the sabbatical. MixSafari offers employees with three or more years of experience the chance to undertake self-designed research projects wherever they want around the world. The programme is fully spo&#8230;&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;Out of our comfort zone: embracing the new sabbatical&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:32958815,&quot;name&quot;:&quot;The Mix&quot;,&quot;bio&quot;:&quot;A global market research agency for people who want to create something we've never seen before.\nhttps://themixglobal.com&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/70e0affe-dc25-47ef-8d54-5925356407be_400x400.jpeg&quot;,&quot;is_guest&quot;:false,&quot;bestseller_tier&quot;:null}],&quot;post_date&quot;:&quot;2024-04-10T14:54:28.821Z&quot;,&quot;cover_image&quot;:&quot;https://images.unsplash.com/photo-1496950866446-3253e1470e8e?crop=entropy&amp;cs=tinysrgb&amp;fit=max&amp;fm=jpg&amp;ixid=M3wzMDAzMzh8MHwxfHNlYXJjaHwxMXx8ZXhwbG9yZXxlbnwwfHx8fDE3MTI2OTY0Nzl8MA&amp;ixlib=rb-4.0.3&amp;q=80&amp;w=1080&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/sabbatical-power-comfort-zone&quot;,&quot;section_name&quot;:null,&quot;video_upload_id&quot;:null,&quot;id&quot;:143430131,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:0,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div><h2>From the archive:</h2><div class="digest-post-embed" data-attrs="{&quot;nodeId&quot;:&quot;d9bcfbb4-1627-49a1-b1eb-4ca924a8e9e9&quot;,&quot;caption&quot;:&quot;Has there ever been a word in marketing more over-used and less understood?&quot;,&quot;cta&quot;:null,&quot;showBylines&quot;:true,&quot;size&quot;:&quot;lg&quot;,&quot;isEditorNode&quot;:true,&quot;title&quot;:&quot;How to write an insight.&quot;,&quot;publishedBylines&quot;:[{&quot;id&quot;:85048149,&quot;name&quot;:&quot;Tash Walker&quot;,&quot;bio&quot;:&quot;Tash Walker, Partner and Founder of The Mix Global - research agency extraordinaire&quot;,&quot;photo_url&quot;:&quot;https://bucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com/public/images/3e9a63f1-fcfe-421f-893d-7aeea33202df_678x493.jpeg&quot;,&quot;is_guest&quot;:true,&quot;bestseller_tier&quot;:null,&quot;primaryPublicationSubscribeUrl&quot;:&quot;https://tashwalker.substack.com/subscribe?&quot;,&quot;primaryPublicationUrl&quot;:&quot;https://tashwalker.substack.com&quot;,&quot;primaryPublicationName&quot;:&quot;Tash&#8217;s Newsletter&quot;,&quot;primaryPublicationId&quot;:818631}],&quot;post_date&quot;:&quot;2022-03-30T09:43:23.951Z&quot;,&quot;cover_image&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F776b43bb-7a80-49b4-a438-ce8253f22803_6000x4000.jpeg&quot;,&quot;cover_image_alt&quot;:null,&quot;canonical_url&quot;:&quot;https://lockin.themixglobal.com/p/how-to-write-an-insight&quot;,&quot;section_name&quot;:&quot;The Feed&quot;,&quot;video_upload_id&quot;:null,&quot;id&quot;:51291155,&quot;type&quot;:&quot;newsletter&quot;,&quot;reaction_count&quot;:1,&quot;comment_count&quot;:0,&quot;publication_id&quot;:null,&quot;publication_name&quot;:&quot;THE LOCK IN&quot;,&quot;publication_logo_url&quot;:&quot;https://substackcdn.com/image/fetch/f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2F5967865d-747d-4aae-9937-22c082505781_400x400.png&quot;,&quot;belowTheFold&quot;:false,&quot;youtube_url&quot;:null,&quot;show_links&quot;:null,&quot;feed_url&quot;:null}"></div>]]></content:encoded></item><item><title><![CDATA[The Lock In monthly newsletter]]></title><description><![CDATA[A round up of articles from The Mix this month]]></description><link>https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter</link><guid isPermaLink="false">https://lockin.themixglobal.com/p/the-lock-in-monthly-newsletter</guid><dc:creator><![CDATA[Anna McKie]]></dc:creator><pubDate>Thu, 04 Apr 2024 16:30:47 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!f0ID!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F374b0db6-7bf8-4d96-8f03-6c88554f2935_2016x2126.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<h3><a href="https://lockin.themixglobal.com/p/teenage-girls-and-sport-challenge-solutions">Keep on playing: teenage girls and sport</a></h3><p>Too many girls are dropping out of sport during their teenage years. For its Small Fields Report, The Mix spoke to teenage girls to understand their challenges and explore solutions. </p><div class="image-gallery-embed" data-attrs="{&quot;gallery&quot;:{&quot;images&quot;:[{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/374b0db6-7bf8-4d96-8f03-6c88554f2935_2016x2126.jpeg&quot;},{&quot;type&quot;:&quot;image/jpeg&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/27f80681-2f4e-4626-a7d0-6f3bd66ddc3c_2057x2880.jpeg&quot;}],&quot;caption&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;staticGalleryImage&quot;:{&quot;type&quot;:&quot;image/png&quot;,&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/25b2d07e-4ebc-4df6-a611-3786491416d1_1456x720.png&quot;}},&quot;isEditorNode&quot;:true}"></div><p></p><h3><a href="https://lockin.themixglobal.com/p/behind-headlines-exploring-gen-alpha-skincare">Behind the headlines: exploring Gen Alpha&#8217;s fascination with skincare</a></h3><p>Do we really need to panic about tweens having a beauty routine? The Mix has dug deeper into Gen Alpha's skincare motivations</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!GKNf!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!GKNf!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 424w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 848w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 1272w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!GKNf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp" width="592" height="394.8021978021978" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:971,&quot;width&quot;:1456,&quot;resizeWidth&quot;:592,&quot;bytes&quot;:106964,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/webp&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!GKNf!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 424w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 848w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 1272w, https://substackcdn.com/image/fetch/$s_!GKNf!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1d35104e-0e5c-4884-aef3-62611810b944_1456x971.webp 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg role="img" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><title></title><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><h3><a href="https://lockin.themixglobal.com/p/beyond-treats-why-consumers-buying-premium">Beyond treating: what's worth paying more for?</a></h3><p>What are we getting wrong about premiumisation? Let&#8217;s busts some myths</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!HjDX!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f1d8eaa-d318-43dd-b001-a143074f4103_1456x1096.webp" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!HjDX!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f1d8eaa-d318-43dd-b001-a143074f4103_1456x1096.webp 424w, https://substackcdn.com/image/fetch/$s_!HjDX!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F6f1d8eaa-d318-43dd-b001-a143074f4103_1456x1096.webp 848w, 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